From a trusted marketing report:
Vacation travel is about purchasing an experience. A leisure traveler’s evaluation of a destination or a resort hinges on intangibles that amount to much more than just a list of amenities or attributes.
Basically, when we think of having “an experience,” it is greater than the sum of its parts.
This is like a Cezanne painting. His still life seems odd at first. For example, the table’s horizontal edge is off and not consistent in the painting. However, if you look at the painting, from part-to-part-to-part, suddenly, the painting makes sense. Not in its parts, but the way it’s connected throughout its composition. It makes the viewer go from part-to-part-to-part, thus, creating an experience.
