Project Masiluleke via PopTech 2008

While I was at frog design, I was able to be part of the research and exploratory phases of Project M (or, Project Masiluleke, which stands for “lend a helping hand” in Zulu). Frog is also collaborating with various other organizations.

Using simple mobile technologies like SMS along with home-testing kits, Project M focuses on addressing the AIDS/HIV epidemic in South Africa’s province of KZN (KwaZulu Natal). It is a massive project with a purpose of bringing awareness and information in a country with limited resources and stigmas centered around getting tested for HIV.

To see some of the concepts generated by frog, please go here.

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