Project Masiluleke via PopTech 2008

While I was at frog design, I was able to be part of the research and exploratory phases of Project M (or, Project Masiluleke, which stands for “lend a helping hand” in Zulu). Frog is also collaborating with various other organizations.

Using simple mobile technologies like SMS along with home-testing kits, Project M focuses on addressing the AIDS/HIV epidemic in South Africa’s province of KZN (KwaZulu Natal). It is a massive project with a purpose of bringing awareness and information in a country with limited resources and stigmas centered around getting tested for HIV.

To see some of the concepts generated by frog, please go here.

The video of the presentation given by Robert Fabricant and others at Pop!tech 2008: