Wanted to capture this thought before I forget. It comes after reading Shadish, Cook, and Campbell’s Experimental and Quasi-Experimental Designs. Citing Cronbach who came up with this, Shadish, Cook, and Campbell provide a vocabulary to talk about causal generalization. They write, “Cronbach noted that each experiement consists of units that receive the experiences being contrasted, of the treatments themselves, of observations made on the units, and of the settings in which the study is conducted” (Shadish, et al., p. 19).
So here it is:
- UNITS | PEOPLE
- TREATMENT
- OBSERVATIONS | OUTCOMES
- SETTINGS | SITES | ENVIRONMENTS
Data are collected or can be collected across these four constructs and relationships established. For example, a frequent construct validity concerns the relationship between TREATMENT and OUTCOME.
The power of this framework comes in establishing experiments. For example,
- A certain PATIENT EDUCATION (target cause, TREATMENT)
- promotes PHYSICAL RECOVERY (target effect, OUTCOME)
- among SURGICAL PATIENTS (target population of units, PEOPLE)
- in HOSPITALS (target universe of settings, SETTING)
In this setup, one could analyze the heck out of each construct/variable and come to interesting relationship conclusions. Pretty cool.
This vocabulary gives us a way to talk about the external validity (making generalizations using induction) of an experiment. This is a huge concern in a lot of companies and the bulk of quantitative as well as qualitative research – “What can I say about the general population (UNIT/PEOPLE) based off this sample size?” or “Would our product work in a different environment/setting (SETTING)?” This is the way many companies want to make their investments in research actionable. It’s a logic of induction, seeking universal application.
Cool.
It also seems like design is criticized for lacking rigor based off this kind of framework. Taking one construct, for example the SETTING dimension, design is often accused of lacking sophistication because a product in one setting (or condition) may not be able to perform well (or if utility is not the goal, “integrate well”) in another setting. It’s the issue of repeatability.
But the way these critics usually view design is in terms of artifacts, many times, the tangible products with clear structures and/or forms or one-off processes/methods.
Perhaps this is why there is an interest in “design thinking” because championing something that is internal to the designer (a certain way of thinking and even doing) escapes the accusation of the critics: a product might not be repeated with success in a different setting, a process might not be applicable in a different setting, but the mode of creation may be similar. Yet, in order to avoid the danger of saying that this “design thinking” is only contained within certain individuals and personalities, it has to be taken out of the individual.
Suppose this “design thinking” is not within an individual. If we want to talk in terms of Simon’s constructs, suppose this “design thinking” is at the boundary between the inner and outer environments. It’s not found in particular settings nor is it found only in certain individuals. It’s found at the interaction of a designer and his/her environment … and it may even be real (really real) and knowable. What a crazy idea.